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From the moment it hit our screens, Keeping Up With the Kardashians has been a global sensation. The show gave fans an inside look into the glamorous and often dramatic lives of the family, making them household names.
Now, with The Kardashians continuing the legacy and a new season 6 set to air soon, the excitement around their business empire is at an all-time high. Beyond reality TV, the family has built a multi-billion-dollar brand portfolio. Let’s take a look at who owns what in this empire.
The Kardashian Family Tree
Before diving into their brands, let’s take a quick look at the Kardashian family tree. The family’s legacy begins with Kris Jenner and Robert Kardashian, who had four children: Kourtney, Kim, Khloé, and Rob. After Robert’s passing, Kris married Caitlyn Jenner (formerly Bruce Jenner), and they had two daughters, Kendall and Kylie. Each sibling has built their own empire, contributing to the Kardashian-Jenner business dynasty that dominates multiple industries.
SKIMS – by Kim Kardashian
Founded by Kim Kardashian in 2019, SKIMS has revolutionized the shapewear industry with its focus on inclusivity and comfort. Initially launched as a brand for solution-oriented undergarments, SKIMS quickly expanded into loungewear, bodysuits, and even men’s apparel. The brand’s signature stretchy fabrics and diverse size range (XXS to 5X) have made it a favorite among celebrities and everyday consumers alike.
In 2023, SKIMS was valued at over $4 billion, solidifying Kim as a major player in the fashion industry. The brand has collaborated with Fendi and Team USA for the Olympics, showing its growing global appeal. With SKIMS Beauty rumored to be in the works, Kim’s influence in both fashion and Kardashian beauty products is only set to grow.
Kylie Cosmetics – by Kylie Jenner
Launched in 2015, Kylie Jenner’s Kylie Cosmetics turned the beauty industry upside down with its famous lip kits. The brand’s initial success was driven by social media marketing and Kylie’s massive following. Over the years, Kylie Cosmetics expanded to include eyeshadows, blushes, highlighters, and more, quickly becoming a household name.
In 2019, Kylie sold a 51% stake in her company to Coty Inc. for $600 million, valuing her brand at $1.2 billion. She later introduced Kylie Skin, which focuses on vegan and cruelty-free skincare. The brand’s continued expansion into new product categories keeps it at the forefront of the Kardashian beauty brand empire.
Good American – by Khloé Kardashian
Khloé Kardashian co-founded Good American in 2016 with Emma Grede to create size-inclusive fashion that empowers women of all body types. Originally focused on denim, the brand has since expanded into activewear, swimwear, shoes, and dresses. Good American is committed to ethical manufacturing and body positivity, featuring an extended size range up to 5XL.
With millions in sales and high-profile celebrity endorsements, Good American has positioned itself as a leader in the inclusive fashion movement. The brand continues to grow and evolve, proving that Khloé’s influence extends beyond reality TV.
Poosh – by Kourtney Kardashian
Kourtney Kardashian’s Poosh is a wellness and lifestyle brand that promotes clean beauty, healthy living, and self-care. Launched in 2019, Poosh serves as a digital platform offering expert-backed advice, recipes, and product recommendations. It has since expanded into exclusive collaborations, selling skincare, supplements, and home essentials.
Poosh’s success is driven by Kourtney’s personal passion for health-conscious living. With her recent focus on organic skincare and non-toxic beauty, Poosh has become a go-to destination for those interested in clean wellness.
818 Tequila – by Kendall Jenner
Kendall Jenner, one of the Kardashian sisters, entered the spirits industry in 2021 with 818 Tequila, a premium tequila brand focused on sustainability and craftsmanship. The brand, named after Kendall’s hometown area code, offers three varieties: Blanco, Reposado, and Añejo.
Despite initial backlash over cultural appropriation concerns, 818 Tequila has grown into an award-winning brand, securing a loyal following among tequila enthusiasts. With expansion into international markets and high-profile endorsements, Kendall’s venture into the alcohol industry has proven to be a successful move.
Kardashian Kloset – Luxury Resale by the Family
For fans who want a piece of Kardashian fashion, Kardashian Kloset offers a curated selection of the family’s pre-owned designer clothing and accessories. Launched in 2019, this online resale store features items from Kim, Khloé, Kourtney, Kylie, Kendall, and Kris Jenner.
The platform promotes sustainability by giving high-end fashion pieces a second life while also allowing fans to shop directly from the Kardashian-Jenner closets. Prices range from a few hundred dollars to thousands for rare designer items.
New Ventures on the Horizon
The Kardashian-Jenners are constantly expanding their business empire. Fans are eagerly awaiting the launch of the Kardashians new makeup line, rumored to bring fresh innovation to the beauty industry. Additionally, Kim has recently launched SKKN by Kim, a skincare brand focused on luxury formulations. Meanwhile, Kylie continues to experiment with new product drops, and rumors suggest a fragrance line may be in the works.
With each season of the Kardashian new season, we not only get a glimpse into their personal lives but also witness the growth of their businesses. Whether it’s in fashion, beauty, wellness, or spirits, the Kardashians continue to shape trends and dominate the global market. Their influence is undeniable, and their empire is only getting bigger.