The Australian fashion industry has been making waves on the global stage, recognized for its innovation, high-quality craftsmanship, and commitment to sustainability. From chic urban streetwear to luxurious high-end pieces, Australian clothing brands cater to diverse styles and preferences. Whether you’re a fashion enthusiast or simply looking for the next great addition to your wardrobe, exploring Aussie fashion is a must.
Australia is home to a variety of labels that blend creativity, quality, and sustainability, making them some of the best Australian fashion brands to watch. From bohemian-inspired resort wear to tailored modern silhouettes, these designers offer something for every wardrobe. Below, we take a closer look at 15 standout brands, showcasing their unique aesthetics, key pieces, and what makes them iconic in the world of fashion.
15 Must-Know Australian Clothing Brands
1. Zimmermann
- Founded: 1991
- Location: Sydney, NSW
- Style/Focus: Luxury fashion, bohemian-chic, feminine silhouettes
- Key Products: Dresses, swimwear, resort wear
- Unique Selling Point: Internationally acclaimed for its elegant designs and exquisite fabrics.
Zimmermann is a trailblazer in luxury fashion Australia, known for its ethereal designs, intricate lacework, and striking prints. With a focus on femininity and effortless sophistication, the brand has gained a loyal following worldwide, frequently seen on celebrities and influencers. Whether it’s delicate resort wear or structured occasion dresses, Zimmermann continues to set the standard for contemporary elegance in Australian design.
2. Aje
- Founded: 2008
- Location: Sydney, NSW
- Style/Focus: Contemporary, effortless elegance
- Key Products: Statement dresses, structured blazers, artistic prints
- Unique Selling Point: Combines raw beauty with a sense of sophistication, featuring hand-finished details.
Aje seamlessly fuses coastal Australian influences with urban sophistication, creating clothing that is both bold and wearable. Known for their voluminous silhouettes, intricate detailing, and contemporary cuts, Aje pieces make a statement while retaining versatility. As one of the most sought-after local fashion brands Australia has produced, Aje’s designs exude confidence and timeless beauty.
3. Bassike
- Founded: 2006
- Location: Sydney, NSW
- Style/Focus: Minimalist, organic luxury
- Key Products: Organic cotton basics, relaxed tailoring
- Unique Selling Point: Prioritizes sustainability, using eco-friendly materials and ethical manufacturing.
For those who appreciate understated elegance, Bassike is a go-to for elevated essentials. Their commitment to eco-friendly clothing Australia is evident in their use of organic fabrics and sustainable production methods. Specializing in relaxed tailoring and clean lines, Bassike’s pieces are perfect for those who love modern minimalism with a conscience.
4. Camilla and Marc
- Founded: 2003
- Location: Sydney, NSW
- Style/Focus: Modern luxury, tailored elegance
- Key Products: Power suits, elevated basics, outerwear
- Unique Selling Point: Sophisticated silhouettes with a timeless appeal.
A household name in luxury fashion Australia, Camilla and Marc have perfected the balance between power dressing and relaxed refinement. From structured blazers to sleek dresses, their pieces exude confidence and sophistication, making them a favorite for professionals and fashion-forward individuals alike.
5. Ksubi
- Founded: 1999
- Location: Sydney, NSW
- Style/Focus: Edgy streetwear, distressed denim
- Key Products: Jeans, graphic tees, jackets
- Unique Selling Point: Bold, rebellious designs favored by celebrities and trendsetters worldwide.
For those who embrace streetwear culture, Ksubi is an iconic label that has redefined Aussie fashion with its rebellious aesthetic. Known for distressed denim, graffiti-style prints, and bold silhouettes, Ksubi is synonymous with effortless cool.
6. The Iconic (In-House Brands)
- Founded: 2011
- Location: Sydney, NSW
- Style/Focus: Trend-driven, accessible fashion
- Key Products: Affordable everyday wear, footwear, accessories
- Unique Selling Point: A one-stop-shop for diverse fashion needs with a focus on convenience.
As one of Australia’s largest online fashion retailers, The Iconic curates a selection of its own in-house labels that cater to all tastes. Their affordable yet stylish pieces make fashion accessible, ensuring everyone can participate in Aussie fashion trends.
7. Nobody Denim
- Founded: 1999
- Location: Melbourne, VIC
- Style/Focus: Sustainable denim
- Key Products: Jeans, denim jackets, shorts
- Unique Selling Point: Ethically made in Australia with a commitment to reducing environmental impact.
Denim lovers will appreciate the quality and sustainability of Nobody Denim. With a strong emphasis on ethical manufacturing, the brand delivers premium denim that feels as good as it looks.
8. Spell & The Gypsy Collective
- Founded: 2009
- Location: Byron Bay, NSW
- Style/Focus: Bohemian, sustainable fashion
- Key Products: Flowing dresses, printed skirts, vintage-inspired pieces
- Unique Selling Point: Eco-conscious production and dreamy, free-spirited aesthetics.
Inspired by vintage styles and nature, Spell & The Gypsy Collective is a favorite among free-spirited fashion lovers. Their pieces are designed with sustainability in mind, making them a leader in eco-friendly clothing Australia.
9. P.E Nation
- Founded: 2016
- Location: Sydney, NSW
- Style/Focus: Activewear, athleisure
- Key Products: Leggings, sports bras, jackets
- Unique Selling Point: Blends fashion with function, offering performance wear with a street-style edge.
P.E Nation redefines activewear by merging high-performance fabrics with urban aesthetics. Their bold designs and functional pieces have become essentials for both workouts and streetwear ensembles.
10. Gorman
- Founded: 1999
- Location: Melbourne, VIC
- Style/Focus: Quirky, sustainable fashion
- Key Products: Dresses, knitwear, accessories
- Unique Selling Point: Known for bold prints, ethical production, and artist collaborations.
A vibrant force in Aussie fashion, Gorman is beloved for its bold colours, quirky prints, and sustainable manufacturing. Their collaboration with artists ensures fresh, one-of-a-kind designs that make a statement.
11. SIR The Label
- Founded: 2014
- Location: Sydney, NSW
- Style/Focus: Modern minimalism, elevated basics
- Key Products: Linen dresses, swimwear, separates
- Unique Selling Point: Timeless pieces with a focus on sustainability and effortless wearability.
SIR The Label has cemented itself as a staple in the Australian fashion industry, thanks to its effortlessly elegant aesthetic. This Sydney-based brand is synonymous with modern femininity, offering a selection of linen dresses, soft tailoring, and understated swimwear that exudes sophistication. The brand is also deeply committed to sustainable production, ensuring that its collections not only look good but also align with ethical fashion principles. With its neutral color palette and minimalist silhouettes, SIR The Label embodies the timeless charm that defines fashion brands from Australia.
12. Assembly Label
- Founded: 2011
- Location: Sydney, NSW
- Style/Focus: Casual essentials, laid-back luxury
- Key Products: T-shirts, linen shirts, everyday basics
- Unique Selling Point: Sustainable and affordable high-quality essentials.
Known for its focus on high-quality essentials, Assembly Label is one of the most popular local fashion brands Australia has to offer. The brand’s commitment to sustainability and affordability makes it a go-to choice for those who appreciate effortless dressing. From soft linen shirts to classic cotton basics, Assembly Label’s designs embrace a minimalist approach to fashion. With a strong emphasis on natural fabrics and eco-conscious production, the brand has gained a loyal following among those who appreciate ethically made clothing. Its designs reflect the relaxed, coastal lifestyle that influences many Australian fashion trends.
13. St. Agni
- Founded: 2014
- Location: Byron Bay, NSW
- Style/Focus: Minimalist, handcrafted fashion
- Key Products: Footwear, handbags, tailored wear
- Unique Selling Point: Commitment to ethical craftsmanship and timeless simplicity.
Hailing from the laid-back coastal town of Byron Bay, St. Agni is an independent label known for its refined yet relaxed aesthetic. Every piece is crafted with an appreciation for simplicity and function, making it a favorite among those who value understated luxury. St. Agni’s collections include sleek leather footwear, tailored separates, and artisanally crafted handbags. The brand’s dedication to ethical production and use of premium materials aligns perfectly with the growing demand for eco-friendly clothing Australia. With its effortlessly cool designs, St. Agni continues to set the bar for modern, sustainable fashion in Australia.
14. Bec + Bridge
- Founded: 2003
- Location: Sydney, NSW
- Style/Focus: Contemporary, feminine fashion
- Key Products: Slip dresses, tailored separates
- Unique Selling Point: Known for figure-flattering silhouettes and modern elegance.
Bec + Bridge is a powerhouse in luxury fashion Australia, recognized for its sleek and feminine designs. The brand has built a reputation for crafting flattering silhouettes that celebrate the female form, making it a favorite among celebrities and influencers. From effortlessly chic slip dresses to structured blazers, every piece is designed to enhance confidence and style. Whether it’s a red carpet event or a casual outing, Bec + Bridge seamlessly blends contemporary fashion with timeless elegance. The brand’s influence extends beyond Australia, with its collections frequently spotted on the global fashion stage.
15. R.M. Williams
- Founded: 1932
- Location: Adelaide, SA
- Style/Focus: Heritage workwear, leather craftsmanship
- Key Products: Boots, belts, outback-inspired apparel
- Unique Selling Point: Iconic Australian brand renowned for durability and quality.
One of the oldest and most iconic fashion brands from Australia, R.M. Williams is synonymous with quality craftsmanship and rugged elegance. Established in the 1930s, the brand has maintained its commitment to durable and stylish workwear, becoming a symbol of Australia’s rich heritage. Best known for its handcrafted leather boots, R.M. Williams has evolved beyond its outback roots, gaining popularity in urban settings as well. Its premium belts, jackets, and accessories showcase the brand’s dedication to superior craftsmanship. Today, R.M. Williams stands as a testament to the enduring appeal of Australian fashion.
Diversity in Australian Fashion
Australia’s fashion industry boasts a diverse range of brands catering to different aesthetics and lifestyles. From luxury fashion Australia leaders like Zimmermann to edgy streetwear pioneers like Ksubi, and sustainability-driven labels like Nobody Denim, there is something for every fashion enthusiast.
The Australian fashion industry continues to evolve, blending contemporary designs with traditional craftsmanship. Many brands are embracing sustainability, ensuring that style does not come at the expense of the environment. Additionally, Australian fashion trends often reflect the country’s vibrant culture, from relaxed coastal influences to bold urban streetwear.
As more local fashion brands Australia gain international recognition, the country’s fashion scene is proving to be a force to be reckoned with. Whether you’re looking for minimalist essentials, eco-friendly clothing, or high-end statement pieces, fashion brands from Australia offer a diverse and dynamic selection that caters to every style preference.
Sustainability and Ethical Fashion
Sustainability is no longer just a trend in fashion—it has become a defining characteristic of many leading Australian brands. With growing awareness of environmental and social issues, consumers are increasingly prioritizing ethical production and eco-conscious materials. Recognizing this shift, numerous brands in fashion shopping Australia are taking proactive steps to minimize their environmental impact.
Labels like Bassike, Spell & The Gypsy Collective, and Assembly Label are at the forefront of this movement, advocating for ethical manufacturing, organic fabrics, and responsible sourcing. Bassike, for example, uses GOTS-certified organic cotton in its signature basics and maintains a transparent production process within Australia. Spell & The Gypsy Collective focuses on sustainable fabrics, including LENZING™ ECOVERO™ viscose, while Assembly Label ensures fair wages and ethical working conditions across its supply chain.
Beyond individual brands, the entire Australian fashion trends landscape is shifting towards greener solutions. Many emerging designers are prioritizing upcycling, circular fashion models, and zero-waste manufacturing techniques. These initiatives not only reduce environmental impact but also encourage consumers to make mindful purchasing decisions. With sustainability becoming an integral part of the industry, Australian fashion is setting a benchmark for responsible style on a global scale.
International Appeal
Australian fashion is not just thriving locally—it has made a significant mark on the international stage. The country’s designers have a unique ability to merge effortless, laid-back aesthetics with bold, fashion-forward innovation, making them highly sought after worldwide.
Luxury labels like Zimmermann, Camilla and Marc, and Ksubi have established a strong global presence, frequently worn by celebrities, influencers, and fashion insiders. Zimmermann’s dreamy, feminine designs are a favorite at New York Fashion Week, while Ksubi’s rebellious streetwear has been embraced by A-list musicians and artists. Meanwhile, Camilla and Marc’s sophisticated tailoring and minimalist pieces have become wardrobe staples for high-end shoppers globally.
Newer brands are also expanding their reach. P.E Nation, known for its fashionable yet functional activewear, has gained traction in markets like the U.S. and Europe, proving that performance wear can be both stylish and versatile. Similarly, St. Agni’s minimalist and handcrafted designs have found a loyal audience in international fashion capitals. These brands showcase the diversity of Australian design, blending craftsmanship, innovation, and contemporary style to stand out in the global fashion scene.
The increasing recognition of Australian clothing for women/men internationally is a testament to the industry’s quality and creativity. With e-commerce and global shipping making it easier to access Australian fashion worldwide, consumers everywhere are embracing the unique aesthetics and high standards of craftsmanship that Aussie designers offer.
Conclusion
Australian fashion is a dynamic and ever-evolving industry, offering a mix of luxury, sustainability, and trendsetting designs. Whether you’re looking for high-end pieces, casual essentials, or eco-conscious fashion, these 15 brands showcase the best of Aussie creativity. By supporting local brands, fashion lovers can contribute to the growth of the Australian fashion industry while embracing its unique style and innovation.